For all hair types. Milky-smooth OI Shampoo infused with nourishing Roucou Oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Winner of Refinery 29’s 2015 Beauty Innovator Awards for Go-To Shampoo & InStyle Magazine’s 2017 Best Beauty Buys Award for Shampoo for Normal Hair.
Hair is shiny, soft, fragrant and voluminous thanks to key ingredient Roucou oil. Roucou oil is full of beta-carotene & antioxidants; it strengthens hair and protects against the effects of aging and environmental damage. Massage gently into hair and scalp, then rinse thoroughly. Repeat if necessary, and follow with OI Conditioner.